
Business Information:
Business name and address accuracy check (Google My Business, Facebook, and other online directories).
Phone number and email consistency across platforms.
Business hours and holiday hours accuracy.
GMB listing claimed and verified.
Correct business category selected.
Number of reviews on GMB.
Review star rating (e.g., 4.5/5).
Presence of high-quality photos (interior, exterior, products, staff).
Keyword-rich business description.
Total number of Google reviews.
Recent reviews and customer feedback trends.
Comparison of reviews to local competitors.
Percentage of negative reviews and frequency of responses.
Active Facebook business page.
Facebook page reviews and ratings.
Frequency and quality of social media posts.
Engagement rates on recent posts (likes, shares, comments).
Website Performance:
Mobile-friendly and responsive design.
Visible and updated contact information.
Call-to-action (CTA) buttons (e.g., "Book Now," "Contact Us").
Page load speed test (e.g., GTmetrix or Google PageSpeed Insights).
Presence of customer testimonials or case studies.
Local keyword presence in website content.
Ranking position for key search terms.
NAP (Name, Address, Phone) consistency across the web.
Local backlinks to the website.
Top 3 local competitors identified.
Comparison of total reviews and star ratings.
Competitors’ GMB activity and social media engagement.
Quick wins for improving review count and rating.
Areas for social media or website improvement.
Suggestions for boosting local SEO visibility.

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